Red Bull TV

Season of Festivals

Red Bull TV put together over 18 days of live programming across 6 of the world’s best music festivals (Primavera Sound (Spain), Bonaroo, Lollapalooza, Austin City Limits, EDC, Roskilde (Denmark), and Bestival (UK)) to create Season of Festivals, a June through October multiplatform music and culture experience. From broadcast commercials to interstitial documentaries, this Cannes award winning campaign also included full 360 digital and social.