Josh Koppel - Partner

Josh Koppel is a writer and producer who lives and works in downtown New York City.

After graduating from Amherst College in 1997, Josh began his career at Sony Pictures, where he turned television properties such as "Jeopardy" and "The Dating Game" into online Web games. Two years later, he joined Oxygen Media's start-up team as their first promo producer, creating interstitials, promos, and IDs.

In 2000, Harper Perennial published Josh's first book, Good/Grief, a visual memoir. Author Steven Johnson called it a "light-hearted recasting of Proust for the age of attention deficit disorder." Architect Maya Lin hailed Josh "the Woody Allen of cyberspace."

In 2001, Josh quit Oxygen to launch his own branding company, Josh Koppel Productions. Specializing in branding for cable channels, JKP created hundreds of interstitials, promos, commercials, and IDs for the likes of Comedy Central, MTV, The Sundance Channel, Fine Living, Shop at Home, The N, and AMC.

While helming JKP, Josh also directed music videos for Rick Rubin and Rage Against the Machine, and worked with Harold Ramis and Bob Baliban to create TV shows for Comedy Central and The Sundance Channel.

In 2005 Josh launched a digital music packaging company called TuneBooks, which was adopted by the iTunes music store and briefly became the industry standard for digital music collateral.

Links:

Digital Stories:
Digital Stories, Form, Function and Silly Putty
Digital Stories, WTC
Digital Stories, Wet
Digital Stories, Some Girls

Articles:
Small Screens, Big Dreams, by Jeff Howe (PDF)
Wired, Album Art, Reinvented
New York Times, Online Music With All the Extras
Gizmodo, TuneBooks Digital Album "Booklets" To Begin With the Darkness
Salon, Good/Grief

Videos:
Business Innovation Factor, Innovation Story Studio
Rage Against The Machine: Beautiful World
Reel 2005